This period witnessed the creation of JV Merisel, a Swiss-American-Soviet joint venture headquartered in Nyon, Switzerland with its main operational office in Moscow, Russia. In those days Merisel Inc – the main shareholder of JV Merisel — was the largest global distributor of IT hardware and software. During the 1990’s, JV Merisel (supported by its strategic investor) managed to become a leading technology distributor in the former Soviet Union territories. This development made the most advanced IT products available to formerly Soviet people across the entire region, extending through 11 time zones from West to East.
After the decision by Merisel Inc to abandon its European operations, JV changed its name to Verysell and diversified its business away from basic distribution. Verysell Group evolved to encompass subsidiaries servicing corporate clients in the creation of turn-key IT infrastructure solutions, ERP consulting, and application software development.
Verysell operated in Russia, Ukraine, Kazakhstan, Uzbekistan, Switzerland, and the Baltics. For 7 consecutive years, starting 2004, Verysell ranked in the top 10 largest IT holdings in Russia. It was a leading value-added partner for many of the largest global IT companies, including Microsoft, HP, IBM, Cisco, and Intel.
The Group sold its core business — Verysell Distribution — to Merlion Group, one of the largest broad-base distributors in Eastern Europe. It furthermore decided to reorganise to complement the evolution of the Global IT industry.
2012 – 2015
Verysell continued with some remaining business lines such as industrial automation until the reorganisation of the group was complete. During this period, the Group operated as an IT services provider throughout Russia, Africa, and the Middle East.
2016 – 2020
Verysell ended its operations and business in Russia, and refocused on Europe and Africa as its main markets. Verysell switched to new segments of the IT market such as software development outsourcing and FinTech. Verysell Group retained its headquarters in Switzerland, closed the Moscow office, and relocated its main operational offices to Vietnam and the UK.
The group added a mobile game development segment by creating VeryPlay Studio. It has already published 3 games and begun work on the 4th, promising to be a smash hit.
Verysell has no operations, subsidiaries, or staff in Russia.