The LEAP Tech Conference 2025, held from February 9 to 12 in Riyadh, Saudi Arabia, was a landmark event showcasing groundbreaking innovations in artificial intelligence (AI), digital transformation, and technology-driven economic growth. As one of the world’s most influential technology gatherings, LEAP attracted industry leaders, innovators, and policymakers from across the globe, and Verysell Group was at the forefront of this dynamic event.
1. LEAP 2025 and DeepFest Impact
LEAP 2025 featured an impressive lineup of over 1,000 global speakers, including top executives, thought leaders, and government representatives. One of the major highlights of the event was DeepFest, the dedicated AI stream within LEAP, where global AI leaders gathered to discuss the latest breakthroughs in artificial intelligence, machine learning, and ethical AI implementation. Key sessions covered topics such as the future of AI, digital infrastructure, fintech innovations, and sustainability in technology. Major announcements included Saudi Arabia’s $14.9 billion investment in AI and emerging technologies, positioning the region as a global leader in digital transformation.

Notable companies and organizations showcased their latest innovations, including AI-driven automation, quantum computing advancements, and blockchain applications. The conference was a hub for groundbreaking ideas, making it an essential event for anyone looking to stay ahead in the tech industry.
For more details, visit the official LEAP 2025 website and explore the event’s highlights and announcements.
2. Verysell Group at LEAP Conference 2025
Under the leadership of Petr Krasnov, CEO of Verysell, the company made a strong impact at LEAP 2025 by showcasing its commitment to AI-driven business solutions and financial technology advancements. Petr played a pivotal role in discussions around AI partnerships, technological expansion, and fintech innovations, particularly emphasizing the role of VeryPay – Cashless Solutions in facilitating seamless digital transactions across different markets.
Alongside with Verysell Group at LEAP 2025 were key executives, including Shak Ahmed, Director of Business Development at SmartDev, and Alexey Minin, AI Research & Innovation Lead at Applied AI Lab. Their participation underscored the company’s strategic commitment to expanding its footprint in the Middle East and fostering collaborations that drive technological advancements.
3. Meet the Representatives and Their Insights
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Petr Krasnov, CEO of Verysell Group
As the leader of Verysell Group, Petr Krasnov emphasized the company’s vision for long-term collaboration in the Middle East. He engaged with industry stakeholders to explore investment opportunities and strategic partnerships. Additionally, he took the opportunity to introduce VeryPay – Cashless Solutions, showcasing how the platform can streamline financial transactions and support the growing digital economy in the region. VeryPay has already made significant inroads in Africa, where it has been adopted in various sectors, including retail, transport, and event management, to facilitate seamless cashless transactions.
He highlighted how VeryPay is revolutionizing cashless transactions, not only in the Middle East but also in Africa, where it has gained traction in sectors like retail, transport, and event management. Petr also emphasized the significance of LEAP 2025 in positioning the Middle East as a global AI and innovation leader, reinforcing Verysell Group’s commitment to long-term collaboration and technological advancement in the region.
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Shak Ahmed, Director of Business Development at SmartDev
With SmartDev actively expanding its presence in the Middle East, Shak Ahmed focused on strengthening business relations and exploring new market opportunities. Reflecting on his experience at LEAP, he shared insights from Day 2, where discussions revolved around the importance of AI partnerships in shaping the future. He emphasized that SmartDev is well-positioned to leverage these opportunities by building strategic alliances and delivering AI-powered solutions that cater to the region’s fast-growing digital ecosystem.
Shak Ahmed noted that the enthusiasm for AI adoption and fintech innovation at LEAP 2025 reaffirms the Middle East’s role as a technology-driven economy. He remarked, “They are all open to partnerships as innovation is the true goal, being at the forefront of innovation.”
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Alexey Minin, AI Research & Innovation Lead at Applied AI Lab
Bringing his expertise in AI research, Alexey Minin participated in discussions on cutting-edge AI advancements and ethical considerations in AI deployment. He also explored the AI initiatives of major companies that played a significant role at LEAP 2025, including Microsoft’s advancements in AI-powered cloud services, Google’s latest AI research in machine learning, and NVIDIA’s AI-driven computing innovations. These companies showcased breakthrough technologies that are shaping the future of AI.
Prof. Dr. Alexey Minin noted that the conference featured the latest advancements in AI and provided an excellent platform for knowledge exchange and discussions on emerging research areas.
Learn more about the AI partnerships and discussions at LEAP 2025 by checking out the event’s featured speakers and sessions.
4. SmartDev’s Expanding Presence in the Middle East
As a part of Verysell Group, SmartDev has been actively strengthening its network in the Middle East. Shak Ahmed led discussions with potential clients and technology partners, emphasizing SmartDev’s capabilities in IT outsourcing and AI-powered solutions tailored for businesses looking to accelerate their digital transformation.

Insights from Day 2 of the conference highlighted the increasing importance of AI-driven partnerships and collaborative innovation. Industry leaders stressed that AI is no longer just a tool for automation but a driving force behind business transformation. Companies showcased AI frameworks that enhance efficiency, cybersecurity, and customer experience.
Overall, discussions highlighted how AI is being integrated across various sectors, including healthcare, finance, and transportation, to enhance efficiency and create new opportunities. The consensus was that partnerships between technology providers, industry stakeholders, and policymakers are crucial for the successful implementation and scaling of AI solutions. These insights underscore the need for organizations to actively seek collaborations that leverage AI to stay competitive and drive progress in their respective fields.
Furthermore, SmartDev explored opportunities to integrate AI into more strategic business applications, following the trend of AI-as-a-Service (AIaaS), which is revolutionizing cloud computing and enterprise solutions. These valuable insights from LEAP 2025 will help shape SmartDev’s growth trajectory in the Middle East, ensuring that its solutions remain at the cutting edge of technological advancements.
5. Applied AI Lab’s Research and Innovation Contributions at LEAP 2025
With AI research and development being a focal point at LEAP 2025, Alexey Minin provided insights into the latest trends in AI adoption, ethical AI, and real-world AI applications. Applied AI Lab showcased its ongoing projects and highlighted its commitment to delivering cutting-edge AI research that bridges the gap between theoretical advancements and practical business solutions. The team also engaged in DeepFest sessions, gaining key insights from top AI researchers and industry pioneers on the future of generative AI, AI ethics, and large-scale AI implementations in critical industries such as healthcare, finance, and smart cities.

A key highlight from Day 3 of the conference was the discussion on AI’s role in automation and the future of work. Several industry leaders emphasized that AI-powered automation is not just about efficiency but also about enhancing human capabilities.
Applied AI Lab also took note of the increasing emphasis on ethical AI and AI governance, as highlighted in panel discussions. With the rapid expansion of AI technologies, ensuring responsible AI deployment was a major topic at the event. These insights will guide our future research and innovation, as we continue to develop AI solutions that align with global best practices and industry needs.
6. Key Takeaways from LEAP 2025 and Petr Krasnov’s Vision for Verysell

Petr Krasnov emphasized that Verysell Group’s participation at LEAP 2025 was a defining moment, allowing the company to engage with key stakeholders, forge new partnerships, and position VeryPay as a leading solution for financial inclusion. He underscored the strategic importance of AI and fintech collaborations in driving long-term growth and success for Verysell Group in emerging markets, especially the Middle East. Through in-depth discussions and strategic engagements, we gained key insights into emerging AI trends, the increasing demand for fintech and cashless payment solutions, and the growing importance of cross-border collaboration in technology development.
Our experience at LEAP 2025 reinforced our commitment to being at the forefront of AI-driven business solutions. We have identified key opportunities to expand VeryPay’s reach in both the Middle East and Africa, strengthening its role in the cashless payments ecosystem. Additionally, learning from the successes of global AI giants such as Microsoft, Google, and NVIDIA, we are refining our own AI research and product development to better serve enterprise needs. Looking ahead, Verysell Group is focused on leveraging these insights to drive innovation, strengthen partnerships, and accelerate our expansion into new markets.

For an in-depth look at how LEAP 2025 is shaping the future of AI and business technology, visit the official conference news section. Or read our blogs about our 4-Day Journey to LEAP 2025 at SmartDev’s website:
- Inside LEAP Conference Day 1: The Future of Innovation Unfolds
- Inside LEAP Conference Day 2: AI & Partnerships Shaping the Future
- Inside LEAP Conference Day 3: AI Innovations, Expert Insights, and Future Prospects
- Inside LEAP Conference 2025: A 4-Day Journey into the Future of Technology
Stay tuned for more updates on Verysell Group’s initiatives and collaborations following the success of LEAP 2025. Follow us on LinkedIn.